Product Walkthrough Framework

<aside> đź’ˇ **Intro options

Customers usually turn to an XYZ software because they’re tired of these pain points points:**

OR

Customers turn to an XYZ software to achieve:

[Briefly discuss the consequence of not being able to solve these pain points + sum up what the post will be about]

OR

[A brief overview of how having this type of product helps the user + sum up what the post will be about]

[TOC]

CTA - Place a text call-to-action

Body Structure

Name of (Your) Company or Product

[Screenshot of your product]

Write a brief introduction to your company’s product what it does and who it’s for. Set up to start introducing the product’s features.

[Product feature]

Do a deep dive into the specific product feature and exactly how it works. Use screenshots and gifs to give the reader a visual of what the product looks like in action. Then explain the feature benefit.

[Product feature]

Do a deep dive into the specific product feature and exactly how it works. Use screenshots and gifs to give the reader a visual of what the product looks like in action. Then explain the feature benefit.

♻️ Repeat product features until you’ve addressed all relevant features.

CTA - Place a text call-to-action

Competitor Product

[Screenshot of homepage]

Brief overview of what the company does

♻️ Repeat until you’ve mentioned 4 competitors

Conclusion

Summary of what was covered in the article + CTA

</aside>