<aside> 💡 These questions help answer WHY customers choose your product to use and what pain point it solves for them.

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How do customers use your product?
How does [PRODUCT] fit into their role? How does help them reach their KPIs?
How do they use the [PRODUCT]? How do they use [PRODUCT] during their day-to-day activities?
When did they first realize they needed a new solution?
What is the primary benefit that you have received from (Product or service Name)?
What are the top 3 benefits that you get from (Product/ Service name)?
If they didn’t have [PRODUCT] what are some challenges that would make their job harder?
What were they using before [PRODUCT] to hit their goals?
Why did you start looking for a new solution?
Have You Recommended (Product or Company Name) to anyone? If so, how did you describe it?
What other roles or titles besides yours do you think would get a big benefit from (Product or Service Name)?
How Could We Improve (Product or Company Name) To Better Meet Customer Needs?
What problem were you trying to solve when you initially came across our product or service?
What’s holding you back from using x product/service?

Product Benefits

This tells us what made your customer pull the trigger on the product