<aside> 🧠 To begin driving demo signups you should be focusing on primarily exhausting bottom of funnel keywords first. These keywords include:

• Use Case (best x for y)
• Software (sales enablement software)
• Alternative (competitor alternative)
• Tool (sales enablement tool)
• Vs (you vs competitor) or (you vs competitor vs competitor)
• Pricing (sales enablement software pricing)
• How To (In some cases)

This keyword dashboard is a database that links directly to the content work-board. Whatever content topics you find during your keyword research. Place them here and they will automatically show up in the “Queue” status on the content work-board.

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Keyword Research Board

Keyword Research