Feature-Benefit Framework

<aside> đź’ˇ Intro

When [target audience] are looking to [solve pain point], reaches out to us, they are usually dealing with the same set of problems:

Article example: https://www.whatconverts.com/blog/call-tracking-agencies

[ Wrap up the intro + summarize what the article will be about]

Body Structure 1 - List Considerations

Article example: https://www.whatconverts.com/blog/marchex-alternatives/

  1. Name of (Your) Company or Product

Consideration #1 - [Feature-benefit]

Start by agitating the pain point and talking about what most other products do and why it’s not ideal. Then transition into what your company does that solves the pain point. Get into detail about how your product solves the pain point.

Consideration #2 - [Feature-benefit]

Start by agitating the pain point and talking about what most other products do and why it’s not ideal. Then transition into what your company does that solves the pain point. Get into detail about how your product solves the pain point.

Consideration #3 - [Feature-benefit]

Start by agitating the pain point and talking about what most other products do and why it’s not ideal. Then transition into what your company does that solves the pain point. Get into detail about how your product solves the pain point.

♻️ Repeat until you’ve addressed all relevant feature benefits

CTA - Place a text call-to-action

  1. Competitor

Brief overview of competitor

  1. Competitor

Brief overview of competitor

♻️ Repeat until 4 more competitors have been included

Conclusion

Wrap up the high-level summary of the post and include a CTA

</aside>

Body Structure 2 - Non Listed Considerations

<aside> 🧠 Article example: https://www.whatconverts.com/blog/call-tracking-agencies

[Feature-benefit] Explain how your product solves the problem that leads to the feature-benefit. Go into detail about how to use the product.

[Feature-benefit] Explain how your product solves the problem that leads to the feature-benefit. Go into detail about how to use the product.

[Feature-benefit] Explain how your product solves the problem that leads to the feature-benefit. Go into detail about how to use the product.

♻️ Repeat until you’ve addressed all relevant feature-benefits

Conclusion

Quick summary of the post + CTA

</aside>