This framework is designed to build trust with your prospect by showing them what results you’ve gotten for similar customers.

It’s also designed for you to pull information from the case studies and testimonials and plug it into this framework.

<aside> 💡 Intro

Article example: https://getcircuit.com/teams/blog/delivery-software-small-business

[What most companies struggle with that you’ve seen from working with them]

[ How your company helps your customers. Try to include some numbers here to make things more tangible]

[Sum up what the post will be about]

CTA

Body Structure - Multiple Customers / Use Cases

Customer Type #1 - [ What your product helped the customer do] - [Company Name]

Brief customer introduction

[What was the customer struggling with before using your product]

[What happened after they decided to signup for your product. Try to include numbers to make the result more tangible]

Customer Type #2 - [What your product helped the customer do] - [Company Name]

Brief customer introduction

[What was the customer struggling with before using your product]

[What happened after they decided to signup for your product. Try to include numbers to make the result more tangible]

♻️ - Repeat until you’ve discussed 2-4 customers

Conclusion

CTA - Wrap up the article and include a CTA to signup for the product

</aside>